Customer Relationship Mgt Articles

The greatest customer service trait

by Rick Weaver

People have often asked what is the greatest customer service trait. Without hesitation I tell them it is empathy.

The Case for Customer Partnerships

by Kevin Eikenberry

Leadership and learning expert Kevin Eikenberry encourages you to consider moving your goal far beyond having satisfied Customers to creating partnerships with them. He offers six reasons why the benefits far outweigh the efforts required to create them.

Invasion of the Loyalty Cards

by Robert Howard

Consumer's key chains and wallets are being invaded by an ever increasing number of loyalty cards. Will they eventually reach a point of over-saturation?

The Customer Experience Process

by Robert Howard

Companies seeking to become more customer-centric should define the customer experience as a formal end-to-end process in their organization.

The Internet is a Cold and Distant Place -- Warming Up Your Customer's Perspective of You, Part 1

by Ron Barrett

One of the easiest to implement yet most overlooked ways to get people to warm up to you and feel like you value them and want to help them is to ask them simple questions. Everybody's favorite subject is himself or herself so why not show some interest?

Time to Rethink Customer Loyalty

by Robert Howard

Most businesses understand the tremendous value associated with highly loyal customers. Unfortunately, the traditional loyalty model has grown tired and provides little differentiation in the market today. As a result, it's time to rethink customer loyalty.

Taking Good Care of Your Customers with a Service Software

by Ron McNeil

This article presents the importance of giving satisfaction to your customers. And this can be made with the use of customer service software.

The Three Faces of Customer Service

by George Raymond

To ensure that your customers are 100 per cent satisfied with every experience you need to figure out a way to make every experience a good one.

Customer service v's customer satisfaction - what's the difference?

by Bob Selden

When was the last time you received great service? Why was it great? Perhaps this short article will resonate with you. Importantly, it provides some simple clues for developing effective customer service training. Enjoy!

Awards for Lousy Customer Service

by Drew Stevens PhD

In recent years customer service has become a continued issue amongst individuals. This year is no exception. We announce the customer service of shame.

Cultivate Relationships to Increase Margins

by Robert Howard

A critical component of customer relationship management (CRM) - and yet often overlooked - is the cultivation of existing customers. Companies seeking to improve their CRM practices should look no further than cultivating existing customer relationships.

What is a Customer?

by Pam F Lokker

Learn all about what a customer is, the different types of customer, and some important ways to keep your customers on board with you.

How to Build Customer Loyalty Simply By Making & Keeping Credible Promises to the Marketplace

by Scott Glatstein

Your organization can build customer loyalty by delivering what is expected. Finding the right promise that resonates best with your target customers is the critical first step.

Tips to Develop Satisfied Customers - One of Your Best Assets

by John Carpenter Dealey

This article will give you several tips to help you identify and take excellent care of your customers. Also included are some guidelines and suggestions to help you develop customers into one of your best assets.

Building a List Just to Sell It? Be Aware

by Srini Saripalli

Many online marketers, especially those starting out, tend to build a list for the sole reason of selling it.