Customer Relationship Mgt, articles &  tips
Customer Relationship Mgt, articles &  tips

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Customer Relationship Mgt Articles

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Definition of Customer Relationship Management (CRM) -- it encompasses the capabilities, methodologies, and technologies that support an enterprise in managing customer relationships. The general purpose of CRM is to enable organizations to better manage their customers through the introduction of reliable systems, processes and procedures. 

List of Customer Relationship Mgt articles as of May 16, 2012...



What Is A Customer Satisfaction Survey?

by BMA Editorial Team 3

If you want to know what your customers think of you, the easiest way to get reliable feedback quickly is to carry out a customer satisfaction survey.

Are You A Good Customer?

by Colleen Stanley

There are great books on the market about customer service: Raving Fans, Contagious Customer Service and Exceeding Customer Expectations. All good books, however, none address a core issue required for receiving great customer service from vendors and suppliers: be a good customer.

SIGNS of Service: Master "Sign Language" to Communicate with your Customers

by Craig Harrison

Give your customers confidence to find what they're looking for, without effort, exertion and frustration.

Forget the Fockers…Meet Your Customers

by Craig Harrison

To ensure customer retention - Treat them like beloved family!

Learn the Secrets of Customer Experience that Drive Ultra High Business Performance

by Robert Howard

Customer satisfaction can be an extremely valuable business asset. In fact, companies that lead in customer satisfaction have proven to achieve ultra high business performance. In order to unlock the secrets of customer satisfaction, companies must first focus on delivering...

10 Ways to Ask the Client to Do Business with You

by Alvah Parker

It is difficult to know when to ask a potential client or customer if he/she is ready to do business with you. Here are some suggestions of ways to ask for the business. Let your intuition guide you as to the timing of the question.

The Myth of Exceeding Customer Expectations

by Paul McCord

Exceeding customer expectations doesn't have to be just a slogan. By instituting the proper procedures and training, your company can eliminate competition and diffuse price objections by becoming one of the few companies to exceed customer expectations.

Customer Service = PROFIT

by Yolanda Ogletree

The dynamics of CUSTOMER and the elements of SERVICE equal PROFIT. Merging the characteristics of perseverance, responsibility, optimization, flexibility, innovation, and transparency (PROFIT) enhances the strategic focus toward the company's commitment to customer service.

Customer Service: The Most Valuable Service You Sell

by Jessica Cox

Business marketing is more complex than ever. Giant retail-chain stores, online shopping, and rampant franchising make it tough for individual businesses to stand out in the crowd. So, how can you woo and win today's over-stimulated consumer? It's easier than you think.

Customer Value Propositions in Business Markets

by BMA Editorial Team B .

'Customer value proposition' has become one of the most widely used terms in business markets in recent years. Yet our management-practice research reveals that there is no agreement as to what constitutes a customer value proposition - or what makes one persuasive.

Customer Service: Little Things Matter

by Kevin Dwyer

Imagine the scene. I have decided to take a weekend off and head up to the hinterland for a weekend away from the rat race. Two whole days of luxury with the person I love. Having made the decision to spend the money pampering myself, the sense of anticipation is electric. Good vibes flood my body.

Customers are not equal so don't promote equally

by Larry Galler

Customers differ in the amount of potential purchases. If you promote more to those with a higher amount of potential you will gain a much higher return on your marketing investmet.

Free for the Giving: The best things in service situations are often free

by Craig Harrison

Customer service does not require a huge capital outlay; the most important parts of customer service are free…most of them tied to attentiveness, friendliness & empathy. Here's a list of free customer service components.

Seven Deadly Sins of Customer Service

by Kevin Dwyer

The judgement on quality of customer service lies in the eye of the beholder. However, there are seven simple areas on which if we concentrate, we will inevitably provide good customer service. Alternatively, if we ignore them.....

A Better Way to Talk With Unhappy Customers

by Bill Lampton, Ph.D.

When customers accuse your company of poor service, you "stand your ground," defending your policies and people. The result: unhappy customers take their business elsewhere. Communication expert Dr. Bill Lampton shows a better way to talk with distgruntled customers--"noncommittal agreement."

Deliver Exceptional Service, Retain Customers, Earn Customer Loyalty, Create Sustainability, Become a Customer-Focused Organization from the inside-out




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